Monday 6 October 2014

Internet and Online Shopping in India

As a developing nation and a growing economy India is a country where online business is greatly prospering. India is a country where per capita income is steadily increasing. This has given rise to more and more Smartphones, laptops and internet connection has become a household affair. This is the base for the rise of online shopping in India.

Since people have easy access to the internet, they are drawn into more and more online shopping in India, whether it is for women’s clothing online shopping, gadgets, ladies bags, jewellery, or any other. Online shopping as we all know is a great timesaver. The busy lifestyle of a modern Indian does not allow him the luxury to go out every now and then for shopping. Online shopping facility provides him the opportunity to sit at home and do his necessary shopping 24 hours a day. The best of products are now just a click away and free home delivery only adds to his fascination for online shopping.



Online shopping has been made hassle free and simple courtesy the online shopping sites in India. The average Indian faces no difficulty while he or she shops online. There are easy payment methods that allow both online payments as well as cash on delivery. All the leading online shopping sites are trustworthy and offer safe payment options. The threats of online banking and forgery can be easily negated by opting for a reputed site or simply by choosing the cash on delivery method of payment.

There are several products, especially women’s products like jewellery, accessories or designer wears like designer kurtis of famous brands that are available at a price cheaper than what is available in the market. Even mobile phones and other such electronic products are available at a cheaper price. This attracts many people in India towards online shopping. A variety of apparel brands are visible in one platform and that gives a joyful experience to the customers. Also there are certain products available online that have not yet been launched in the Indian market. This lures the tech savvy youth population of India towards online shopping. Overall India comes across as a country which is the heaven for online shopping. Statistics only supports this notion as we find that more than 400% increase has taken place in the Indian market when it comes to online shopping in the last five years.

 Online shopping is great and is a great timesaver only if one is careful with the security of his bank accounts. We do come across cases of online theft resulting from careless handling of net banking. Shopping from unknown sites is therefore never advisable. This apart online shopping in India can be seen as a major step forward as far as globalization is concerned as here Indian market gets the taste of the international market via top shopping companies of India.

So no wonder online shopping in India is looking up and picking up speed and it is probably the future of Indian shopping culture as India follows the footsteps of the West into the world of online shopping.

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